Rabo Direct Launch Campaign

In 2012, immediately after the banking crisis, we were allowed to introduce the Dutch direct bank RaboDirect to the German market. The briefing said something like: "We are not like other banks and we want to prove that in our communication". This sentence, often quoted in advertising, is usually followed by the most boring campaigns. This was not the case with RaboDirect, which not only proved during the launch campaign, but also in the years that followed, how entertaining bank communication can be.